Mediterranean/Middle East/North Africa/Africa – MEA Region Egypt’s change in government wheat importation is said to have led to market confusion and a drop in available wheat supply. The change from GASC to Mostakbal Misr (MM) has caused major changes in buying methods, with intern...
Pre-WASDE positioning and reactions to various tariffs and retaliatory tariffs drove much of the market’s action on Monday. The big news was China’s retaliatory tariffs against Canadian rapeseed oil, rapeseed meal, and peas, which will be levied at 100 percent of product value. That...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.