Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Regional News EU cattle markets remain relatively unchanged from recent weeks, with German and Austrian prices falling slightly amid carnival-period reduced interest. EU hog and pig markets have started to stabilize, with the “backlog” of market-ready animals largely cle...
The CBOT managed to recover from a dramatic overnight plunge with soybeans leading the fight to put values back in the green. Most of the news coming out of the weekend was bearish – between larger Russian wheat crop projections, the advancing South American harvests, and generally favora...
Mediterranean/Middle East/North Africa/Africa – MEA Region Morocco’s grain harvest could go as high as 9.0 million MT in 2026, which would represent a doubling of last year’s drought-affected harvest. Rainfall is up by 34 percent over the average, while grain planting has incr...