Regional Updates MEDITERRANEAN/MIDDLE EAST/NORTH AFRICA: Morocco has removed the import duty on soft wheat and durum wheat until 15 June. The Morocco Ag Ministry reports that soft wheat stocks will cover three months normal consumption but a sudden jump in demand related to COVID-19 will reduce stocks. Also from Morocco, the government is distributing about 250,000 MT of subsidized barley to farmers in areas that have been hit by drought. The farmers will pay 2 dirham per kilogram which is about $200/MT, well below the current local market price. Buyers of Russian wheat in the MEA region may have to face wheat export limits by Russia. The government is said to be considering setting export limits due to a very rapid rise in wheat...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.