The headline numbers from the February WASDE – the South American production estimates – were mostly in line with expectations, which is to say the massive Brazilian soybean crop was found to be even more so. USDA increased its assessment of the Brazilian crop to a new record, which...
Mediterranean/Middle East/North Africa/Africa – MEA Region Turkey’s snowfall and rainfall have returned to more normal levels following last year’s drought, which reduced wheat production by about 13.7 percent and barley production by 25.9 percent. Experts point out that, whil...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.