We are idiots. There is a certain elegance to New Age agriculture. Miles and miles of fields dedicated to either corn or soybeans are so vainly contrived by humans. Nature’s success is found in the immense diversity of a fallow field. What could be more equitable and inclusive? Strangely, the same species that tamed fire, split atoms with neutrons and suppressed the deadliest global virus within months using mRNA technology is an idiot about basic 10,000-year-old farming. Opponents of monoculture argue that it violates nature, and what could be better than nature? So, interlace your crops – mix it up and deal with the resulting immense logistical hurdles of extracting adequate nutrients from fallow ground. Why is inventin...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.