Most GoogledOn Saturday, 23 November, the most Googled thing for those in U.S. agriculture policy circles was Brooke Rollins. Her name had not been amongst the 15 or so possible names mentioned in media reports to head USDA. A prominent name added to the list late last week was former U.S. Senator Kelly Loeffler. She had briefly served on the Senate Agriculture Committee and her husband, Jeffrey Sprecher, runs the Intercontinental Exchange. Instead, many in agriculture were scratching their heads over the weekend with Mr. Trump’s pick of Ms. Rollins. She grew up on a farm and studied agriculture at Texas A&M, but she has spent her career as a conservative policy advocate that rarely if ever involved agriculture. Of the half-d...
As WPI reported, Presidents Trump and Xi held a bilateral summit last week (World Perspectives), the first since 2017, with some uncertainty over the outcome, though Trump commented on some “fantastic” trade deals. Over the weekend, more information was released on those agreements,...
What You Need to Know Today: Markets opened double digits higher Sunday evening following the release of Chinese and American official summaries of bilateral discussions last week. They chose the more optimistic view of future Chinese purchases of American farm goods versus the more opaque inte...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.