Most GoogledOn Saturday, 23 November, the most Googled thing for those in U.S. agriculture policy circles was Brooke Rollins. Her name had not been amongst the 15 or so possible names mentioned in media reports to head USDA. A prominent name added to the list late last week was former U.S. Senator Kelly Loeffler. She had briefly served on the Senate Agriculture Committee and her husband, Jeffrey Sprecher, runs the Intercontinental Exchange. Instead, many in agriculture were scratching their heads over the weekend with Mr. Trump’s pick of Ms. Rollins. She grew up on a farm and studied agriculture at Texas A&M, but she has spent her career as a conservative policy advocate that rarely if ever involved agriculture. Of the half-d...
What You Need to Know Today: Corn, wheat, and the soy complex all formed new contract or at least rally highs to close what has become one of the most uniformly bullish weeks in CBOT history. Escalations in the fighting between Russia and Ukraine and attacks on civilian merchant vessels show n...
The Federal Reserve Board holds an annual meeting in Jackson Hole, Wyoming, each year about this time, and this year’s meeting is now. It’s always a “must-watch” event, but this year, amidst persistent inflation and with a new Fed chairman, Kevin Warsh, it drew additiona...
You cannot escape the vortex of opinions about water scarcity in the Western United States, especially in the drought-stricken Colorado River Basin. Agriculture is the villain in many of these editorials. Agriculture uses too much water, so it should use less, is the refrain. We all wish it was...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.