World Perspectives

Newsom for President; Fake Meat Lacks Standing

Newsome for PresidentUntil this past Friday, U.S. ethanol producers feared that the California Air Resources Board (CARB) might make an effort to limit the marketing of their products in the Golden State. Now they are singing in the streets as California Governor Gavin Newsom instructed CARB to instead look for ways to boost the states consumption of E-15. The Governor’s rationale was that E-15 would make California’s air cleaner, and ethanol has been running cheaper than gasoline, bringing savings to the state’s motorists. As the basis for his decision, he even cited the results of a study paid for by the Renewable Fuel Association. Call us cynical but it is no secret that Mr. Newsom has presidential aspirations, and the primary system run...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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