World Perspectives

Not Just Food

The tightening global stocks situation is not just impacting food crops but fiber as well. Global production of cotton is down 7.4 percent at the same time consumption has increased 14.6 percent. The result is that ending stocks have fallen 5 percent and the average price is 14 percent higher. Half of the 10 million bale reduction in world production is by the United States. The main beneficiaries are India (exports up 78 percent) and Brazil (exports increased by 17 percent).  As in so many things, China is the juggernaut in the global cotton market. It is both the world’s largest producer and the largest importer of cotton. In fact, China consumes 36 percent of the global cotton supply. Meanwhile, China exports 44.6 percent of...

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WPI Crop Progress and Conditions App (Updated 16 September)

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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