Olive oil is a niche product, comprising just under one percent of total global vegetable oil production. It is also higher priced, and only becoming more so as production drops. Europe produces around 62 percent of global olive oil and supplies half the world trade. Production is primarily in Spain, plus Portugal and Greece. Drought in southern Europe has harmed production. Because it is a niche product and is expensive, it is mostly a first world problem. The U.S. alone imports 45 percent of globally traded olive oil outside of the EU. The brunt of the impact of reduced supply is more likely to impact importers in places like Brazil and Mexico. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Day three of the Pro Farmer Crop Tour found corn yield potential below last year in both Illinois and western Iowa. Illinois corn yields averaged 184.2 bushels/acre, down from 199.6 bushels/acre last year and the 199.2 bushels/acre three-year average, while wester...
Macro: Treasury Squeezes Yields, the Dollar Gives Way Today’s markets are offering a lesson in pressure: it rarely disappears — it simply moves. The U.S. Treasury stepped into the bond market after long-term yields surged to levels not seen in nearly two decades. By announcing plans...