Olive oil is a niche product, comprising just under one percent of total global vegetable oil production. It is also higher priced, and only becoming more so as production drops. Europe produces around 62 percent of global olive oil and supplies half the world trade. Production is primarily in Spain, plus Portugal and Greece. Drought in southern Europe has harmed production. Because it is a niche product and is expensive, it is mostly a first world problem. The U.S. alone imports 45 percent of globally traded olive oil outside of the EU. The brunt of the impact of reduced supply is more likely to impact importers in places like Brazil and Mexico. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
Key Takeaways: On Friday afternoon, President Trump announced that Russia will “immediately supply over 300,000 Tons of Diesel Fuel” to the United States. The deal, typical of this administration, is light on details but promises an additional 500,000 tons in November and 1 m...