Bloomberg notes the problems confronting small scale olive oil producers in Spain and Italy. Production is volatile and has been under duress from drought and climate change. As a result, the price has risen, attracting investors who are creating larger scale farms. The article says, “The Super farms offer superior metrics.” They are planting 8 – 10 times as many trees per hectare, yielding 40 to 140 percent more oil per hectare, and using automation to harvest the olives at half the production cost. Unable to compete economically, the small producers have sought to differentiate their oil by claiming it has superior health and quality attributes. However, for large buyers in the U.S., price will continue to be an important factor. 102...