World Perspectives

Post-Election Transatlantic

The EU’s dependency on the U.S. for both defense and economic well-being has focused discussions in Brussels on what the relationship will look like should Donald Trump win on 5 November. The Biden Administration initiated a Trade and Technology Council (TTC) in 2021 with designs to coordinate economic, trade and technology issues with the EU. Some in Brussels fear that Mr. Trump could scuttle the effort. DG Trade’s Matthias Jorgensen says the two sides should build on the achievements of the TTC but some in U.S. industry are telling USTR that the TTC never lived up to its potential for cooperation and mitigating risks. The two share concerns about China’s over-production and ability to hollow out Western production of everything from...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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