Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
SPS Barriers India’s rice exports to China have been accelerating, but Beijing recently rejected three shipments of non-Basmati rice, citing genetically modified content. The technical rejection is notable because China’s Certification and Inspection Group had already pre-cleared th...
President Trump’s announcement on Monday this week that the U.S. would postpone any attacks on Iranian energy facilities for five days increased hopes that a peaceful and quick resolution can be found to the war. Subsequent conflicting messaging from both sides has undermined these hopes,...