The big news in commodity markets Tuesday was USDA’s confirmation that China purchased nearly 800 KMT of soybeans from the U.S. on Monday. That news was corroborated by news stories saying China booked over 20 cargoes from the PNW and Gulf with basis levels rising in both locations as if...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.