Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
No. 1 Central Document China has released its No. 1 document for 2026, which calls for strengthening the country’s agriculture sector and rural linkages, while enriching rural areas as top priorities. The plan envisions up to 500 special demonstration zones deploying technology and deep r...
India’s Catbird Seat China is a state-run economy with formidable output, utilizing abundant, lower-cost labor. India is a democracy with a massive low-cost labor pool and countless restrictions on imports. The EU and now the U.S. have completed very different trade agreements with India,...
Markets Not Government A common refrain from U.S. agriculture groups is that they prefer to get their income from the market than the government. Most of their income is derived from the market but it looks more romantic than real when one considers that government supplements determine the bre...