World Perspectives

Remodeling U.S.-Africa Relationship

Today kicks off the Biden White House hosting leaders from Africa for the U.S.-Africa Leaders’ Summit. Officials from the region want an extension of the tariff-free trade benefits of the African Growth and Opportunity Act, and more investment. The U.S. is calculating how to better integrate with the African Continental Free Trade Agreement via a common platform for ongoing work. AGOA tends to be under-utilized. Over the past five years, U.S. imports of agricultural products from Sub-Saharan Africa (SSA) have increased by 20 percent, while American agricultural exports to SSA are up by 30 percent. The U.S. tends to export wheat, poultry, soy complex products and miscellaneous smaller food items. Americans import from Africa higher va...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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