Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
After two days of mark-up, the so-called “skinny farm bill,” the Farm, Food, and National Security Act, cleared the House of Representatives Agriculture Committee by a vote of 34-17, with 7 Democrats joining all 27 Republicans voting in favor. It will now move to the House floor and...
Somewhat lost in the current discussion over the impacts of the conflict in Iran and the Persian Gulf is the impact on grain trade. The region is not usually at the top of grain market analysts’ thinking when it comes to major demand centers, yet it accounts for significant global grain c...
As you might guess, it is all about the conflict in the Middle East this week when discussing anything connected to energy or freight markets. Rate estimates, fuel costs, and insurance premiums (if available) have all skyrocketed since the U.S. attacked Iran and Iran attacked 15 of its neighbor...