Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
As you might guess, it is all about the conflict in the Middle East this week when discussing anything connected to energy or freight markets. Rate estimates, fuel costs, and insurance premiums (if available) have all skyrocketed since the U.S. attacked Iran and Iran attacked 15 of its neighbor...
Old World Order The geopolitical impacts of the war on Iran continue, but Wall Street recovered today, aided by strong employment data. Iran announced a ban on food exports to protect its own food security. The measure will impact sales of saffron, pistachios, dates, and other products. While o...
For weeks now, global energy and geopolitical markets have been speculating about a possible conflict in the Middle East between Iran and the U.S., but they still seemed unprepared and entirely surprised by what happened this weekend. Without going into the details that news outlets have alrea...