Rollins Rolled Poised, confident, charming - USDA Secretary-Designate Brooke Rollins hit the trifecta today at her confirmation hearing before the Senate Agriculture Committee. She mostly just needed to show that she supported U.S. agriculture. After all, Donald Trump won over 98 percent of the rural districts, all the major farm organizations backed Ms. Rollins, and Republicans had her back. But her hard work meeting with Senators privately before the hearing and her responses in public today had both sides of the aisle confident that she is someone they can trust. She made no presumption of confirmation, coyly gave credit for leadership to the panel members, and deftly answered difficult questions such as the conflict between removi...
There was heavy volume exiting soybeans, which dragged down the broader market today. The lack of a specific Chinese buying commitment for soybeans undermined speculators who had placed bets on state-directed trade. But even the Chinese do not totally ignore market fundamentals. They may still...
On Tuesday, 12 May, WPI reported on an Executive Order being prepared by the Trump Administration to suspend tariff rate quotas (TRQs) on beef from all exporters for 200 days as a means of addressing high beef prices in the United States. After considerable pushback from cattle producer groups,...
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscribe online after this date to...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.