World Perspectives

Seriously, Read This

WPI has reported market data and analysis from Ukraine (and Russia) since 2005. We have accomplished this through our consultants in the region. If you’ve paid attention, they have been flawlessly on time every week for 17 years, until this week.  We shared emails with them last weekend. They are in Kyiv and are understandably anxious. They are working to distract themselves from thinking about the events around them. We conveyed disappointment that we (the U.S. and EU) did not do more to prevent the situation. Their response? “No one can stop this maniac.” ‘Heartbreaking’ accurately defines this tragedy.  Our last email from the team was on Tuesday (March 1, 2022) when they provided a shortlist of...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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