World Perspectives

STA; Corpse Logic; Condiments

TPA is dead, long live STA. When a concept is in trouble, public relations experts start rebranding. Evolving Acronyms TPA is dead, long live STA. When a concept is in trouble, public relations (PR) experts start rebranding. The original moniker on an expedited process for congressional consideration of trade legislation was straightforward; it was called "fast track." When that became sullied, Congress passed "Trade Promotion Authority" (TPA) with the same underlying procedural outcome. Now Senate Finance Committee Chairman Ron Wyden (D-Oregon) is rebranding it as "smart-track" (aka STA?).The chairman announced his legislative approach before the anti-free trade American Apparel and Footwear Association with the ironic assertion that tra...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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