The EU used the Uruguay Round’s obligations for greater disciplines to transition EU agriculture away from the previous policy of higher internal prices supported via border measures. Internal prices remained elevated but have been justified based on emphasizing higher value/value-added benefits to buyers. For example, the emphasis in recent years has been on geographical indicators (GI’s) as a mark of higher quality and thus justifiable higher prices. Now the Farm to Fork strategy under the European Green Deal seeks to monetize a greater environmental efficacy. Whether that works or not is unclear but what is apparent is the lack of a comparable U.S. strategy to address a changing competitive environment. While the U.S. has fo...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.