Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Mediterranean/Middle East/North Africa/Africa – MEA Region Egypt’s Safaga port, south on the Red Sea, will be expanded and improved as a result of an agreement between Egypt’s Al Dahra Agriculture and Abu Dhabi based AD Pors Group. There are plans to make Safaga into a regiona...
Beef packer margins deteriorated further last week, extending their move into negative territory after early December’s strong profits. Margins fell another $65/head to –$140 as fed cattle prices held firm while the Choice cutout slipped nearly $2/cwt. The tightening spread reflects...
The CBOT turned higher on Monday with positive export data from USDA and a healthy dose of bottom-picking and pre-holiday short covering driving the upside action. Corn was the upside leader for the day as export shipments remain strong with foreign buyers and end-users picking up the purchase...