World Perspectives

Target Europe; India’s Special Pass

Target Europe The frustration with Europe in the Trump Administration is palpable. China has been viewed as unfair competition but out of design. It was a poorer country overly granted concessions that must now be clawed back. By contrast, Europe is viewed as manipulative, taking what should be a balanced relationship but creating rules to the disfavor of U.S. suppliers. In a podcast for USDA, USTR Robert Lighthizer complained that Europe has put up barriers to U.S. agricultural trade and, “We have to change that.” Moreover, he thinks the aggressiveness of Trump trade policy has empowered his ability to negotiate because now, “No one thinks we're bluffing.”  With China, the Trump Administration’s opponen...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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