Tariff War Patience The latest Purdue University-CME Group Ag Economy Barometer survey of farmers fell 12 points or nearly 8 percent on concerns about the trade war’s impact on export markets. Surveys indicate that the American public expects tariffs to raise their cost of living. They also show that at least a portion of the public is willing to give President Trump some time (undefined) to see if his trade policy brings to fruition the benefits he has promised. Still, the public can be finicky. Perseverance in the trade war will be easier for China, where the government controls the information flow and the pubic is steeped in the history of oppression by the West, from the Opium Wars of the 19th century to America&rsquo...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights Macros: Inflation isn’t cooling — it’s moving higher again. March PCE inflation (Personal Consumption Expenditures index — the Fed’s preferred measure of inflation) rose 0.7 percent month-over-month, pushing the annual rate to 3.5 percent, the h...
An amendment to the U.S. House farm bill, aiming to remove the Save Our Bacon Act language in Section 12006 that would have stripped language to prohibit California’s Proposition 12, Massachusetts’ Question 3, and up to 500 state agricultural laws across the country, was blocked by...
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscr...