World Perspectives

TFP as Focus

The International Monetary Fund increased its forecast for U.S. GDP growth this year to 2.8 percent, versus 0.8 percent for the Euro Area and the 0.9 percent average for the non-U.S. G-7 countries. Competitiveness is said to be the primary term in Brussels these days, as it should be. The average EU worker produces just 70 percent of the goods and services as the average U.S. employee. Europeans have used all sorts of excuses for the growing transatlantic difference including Americans’ worse life style that includes longer working hours and fewer hours at the café. The Economist has cited other factors, including greater American entrepreneurship and willingness to change jobs. It should be noted that the differences are even greater...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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