If adding labor to industry groups is a good idea, why not just throw all of the disparate interests onto the same committee and enjoy a literal three-ring circus? Loss of Face This week's Trans-Pacific Partnership (TPP) negotiations in Singapore will not conclude the talks and instead shows a ramping up of leverage. Australia and New Zealand complain that not enough is being offered on market access. Meanwhile, the U.S. has reportedly suggested that the negotiations proceed without Japan, since Tokyo is trying to keep too much protection for sensitive products. The threat is a very harsh attack, but also effective given Japan's sensitivity about honor. Hopefully, it reflects the storm before the calm. Can't We All Just Get Along The po...
What You Need to Know Today: Shipping in the Black Sea is at a standstill, with neither Ukraine nor Russia yet ready to swerve in this game of maritime and export brinkmanship. Israeli media suggests the U.S. and Iran may be close to making a deal or at least restoring the memorandum of unders...
Just when it seemed the restaurant industry had finally moved beyond the pandemic disruption, the arithmetic of the American food dollar caught up with it. The National Restaurant Association projects that total restaurant and foodservice sales will reach a record $1.55 trillion in 2026, but on...
Key Takeaways: Brazil’s pork exports have more than doubled since 2019 as competitive feed costs, ASF-free status, and expanding global demand have strengthened the country’s position in international markets. Brazil’s abundant domestic production of corn and soybeans provide...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.