World Perspectives

Transatlantic Dynamic; Doubling Down

Transatlantic DynamicThose in U.S. agricultural trade policy agree with Donald Trump that the EU treats America badly.  The large U.S. agricultural trade deficit with the EU has been growing at a compound annual growth rate of over 6 percent. Since WWII, the U.S. has subsidized Europe’s security and economy. Yet, Brussels has just completed a free trade agreement with agricultural competitor Mercosur, but not with the U.S. Why? In general, Europe’s opposition to a trade agreement with the U.S. can’t be about agriculture since Mercosur is an even lower cost competitor for the EU than American farmers. Instead, Europe is seeking to expand its economic alliances with somewhat weaker trading partners where it can better dominate, and...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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