U.S. farmers’ export markets were challenging before the trade war, and they are not coming back. It is time for Plan B. The trade agreement still being negotiated with the United Kingdom will supposedly allow U.S. beef producers to fill up to 1.5 percent of the British market. Except the U.S. is short of beef for its own consumers, and Washington is allowing Britain to maintain its ban on hormone treated beef. Pork and poultry are not part of the agreement and they would raise a whole different set of European technical barriers. USDA Secretary Brooke Rollins suggested that American exporters should follow the market and not the science, but conceding this principal is a slippery slope. It is true that good businesses deliver w...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.