World Perspectives

U.S. Agriculture Crisis

U.S. farmers’ export markets were challenging before the trade war, and they are not coming back. It is time for Plan B. The trade agreement still being negotiated with the United Kingdom will supposedly allow U.S. beef producers to fill up to 1.5 percent of the British market. Except the U.S. is short of beef for its own consumers, and Washington is allowing Britain to maintain its ban on hormone treated beef. Pork and poultry are not part of the agreement and they would raise a whole different set of European technical barriers. USDA Secretary Brooke Rollins suggested that American exporters should follow the market and not the science, but conceding this principal is a slippery slope.  It is true that good businesses deliver w...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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