As Cuba's economic crisis has deepened, discussions about the country's eventual economic and political transition have reemerged. One question that inevitably follows is what opportunities might emerge for U.S. agricultural exports. So, here’s a brief review of those opportunities, but not in the usual way of looking for them. A review of Cuba’s agricultural trade reveals a few surprises. In many respects, it is not a matter of the U.S. grabbing and holding on to a new market with untapped potential; it is more like trying to break into a market that has already been fully claimed. A regime change will not be the kick-off to a new game; it will more likely mean the U.S. inserting a new player into a game already wel...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
On 4 July 2026, the United States will commemorate the 250th anniversary of the signing of the Declaration of Independence. In observance of the Fourth of July holiday, Ag Perspectives will not be published on Friday, 3 July. We will resume our normal publication schedule on Monday, 6 July...
Key Market Insights July is here, and the grain markets already feel like they are shifting gears. With the June USDA reports now behind us, inflation is back in the conversation, and traders are once again turning their attention to three familiar summer drivers: demand, money flow, and weathe...
Key Takeaways: Poultry is the fastest-growing major animal protein, supported by lower production costs, affordability, and broad consumer appeal. Broilers are the most feed-efficient major livestock species, giving chicken a lasting cost advantage over beef and pork. Short production cycles a...