Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The CBOT received several pieces of key fundamental information on Tuesday, including updated production figures from CONAB, the results of the USDA’s Monday Crop Progress report, and fresh export sales of corn to Mexico. The result was that wheat popped higher on growing concerns for yie...
Soybeans Dalien soybean futures and spot prices have defied seasonal trends since October 2025. They have been rising due to structural shortages of high-protein soybeans. Liu Mei, soybean analyst for Shanghai Steel Network, blames the situation on a poor harvest last year in the south, a delay...
The House and Senate are returning from their two-week Easter recess period with a busy agenda ahead. While the Department of Homeland Security (DHS) shutdown has now hit the two-month mark, a plan is emerging to use reconciliation to fund Immigration and Customs Enforcement (ICE) and Customs a...