Everyone involved in the production, marketing, processing, exporting and consumption of soybean products around the world is waiting for news about the U.S./China trade dispute. The current focus is on this week’s meetings between high level officials of the two countries, which are aimed at resolving the different demands from each to avoid a trade war with tariffs as the weapons. The trade issues are very important to a wide variety of interests in each country, but none are as dependent on the state of U.S./Chinese trade relations as the world soybean business. China accounts for about 32 percent of the world’s annual soybean consumption, while the U.S. represents only 17 percent. Annual Chinese soybean imports account for...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...