World Perspectives

War is Global PR Battle; Untrade Agenda

War is Global PR Battle The Russian war on Ukraine is a global PR battle and Western media has the advantage. While Vladimir Putin has monopoly control, his audience is much smaller, poorer, and it has some skeptics. By contrast, media outlets in the free world are driven by profit and viewer appeal; democratic governments try to mold the message but lack control. As flawed as they may be at times, the western media is prevailing at motivating its large, rich audience. Putin wants a negotiated settlement with Ukraine on the best terms he can achieve, but his effort is going backwards as some want to charge him with war crimes.  Untrade Agenda The WTO’s effort to mold a plan for the 12th Ministerial is going backwards. Governme...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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