Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Except for lean hog futures, the CBOT and CME markets were higher on Tuesday in a combination of bullish factors. The day’s strength started after the Wall Street Journal reported that President Trump told aides he is willing to end hostilities in the Middle East even if the Strait of Hor...
Congress is in recess this week ahead of the Easter and Passover holidays, with much yet to do, including ending a partial shutdown and considering the “skinny” farm bill. Congress is scheduled to return on 13 April, though that may change, especially if the Homeland Security fundin...
SPS Barriers India’s rice exports to China have been accelerating, but Beijing recently rejected three shipments of non-Basmati rice, citing genetically modified content. The technical rejection is notable because China’s Certification and Inspection Group had already pre-cleared th...