While there was some red flashing early in today’s trading session, by the close all major grain and oilseed contracts were in the green. Ahead of USDA’s September WASDE report, the trade was focused on yield cuts, which had also been the principal output of various private sector c...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.