World Perspectives

Wash and Repeat

USDA Secretary Tom Vilsack today announced at last $2.1 billion for various programs under a “Framework for Shoring Up the Food Supply Chain and Transforming the Food System to Be Fairer, More Competitive, More Resilient.” In many respects, it is a repeat of the Secretary’s policy focus during his tenure in the Obama Administration. Foodie Michael Pollan had credited the Obama Administration for recognizing “the need to reform industrial agriculture and stand up to Big Food.” That effort largely failed and so now the goal is to subsidize “farmers to process locally, sell locally…” except this is similar to the Secretary’s “Know Your Farmer, Know Your Food” effort in the Obam...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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