Sorghum marketers often characterize their commodity as an ancient grain that is drought tolerant. They deflect comments that it is an orphan crop, grown locally for local consumption. They may agree it is under-utilized. In fact, a slightly higher share (16%) of world sorghum production is exp...
Wheat High temperatures in recent days have slightly accelerated crop maturity and the harvest in Argentina. Weekly harvest progress reached 12 percent, with 30 percent of the area harvested. Yields show significant variability. In some cases, yields are improving as harvesters move into t...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.