World Perspectives
biofuel energy

Chemophobes; Off-Expertise

Separating otherwise safe, concurrent uses of chemicals is as wrong a strategy as the Maginot Line. Organic matter is chemical matter at its base. Chemophobes Win After being pilloried in the social media by activists, the Subway sandwich chain announced it would stop using azodicarbonamide as a bleaching and conditioning agent in its bread. The complaint was that the chemical is also used in making yoga mats. Actually, it is used in the manufacture of many plastics, but the sweaty yoga mat provides a graphic image to chemophobes. One could make this ever grosser: benzoic acid is used to fight fungus in food as well as athlete's foot in humans (food odor is caused by isovaleric acid, also found in foods). Additionally:

Sodium benzoate...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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