World Perspectives
livestock

Contradictions All Around

USDA, USTR Out of Sync: USDA has been at the forefront of encouraging consumption from local sources (Know Your Farmer, Know Your Food) and has had to be dragged kicking and screaming to end its discriminatory country of origin labeling regime -- which may not, in fact, be corrected. Yet Inside U.S. Trade reports that the "United States yesterday (17 December) urged other members of the World Trade Organization to join its fight against what it says are proliferating informal trade barriers and requirements by countries for local sourcing ... in an effort to favor and protect their domestic industries."Separately, USTR talked a good pro-trade line at this week's Trade Policy Review Board meeting, but Europe remains upset over old BSE-rela...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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