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Cotton Market Basics and 2024/25 Outlook

Following recent client requests, WPI provides the following overview of the cotton market, its basic structure and recent trends, and a short outlook for MY 2024/25.  Cotton Production  World cotton production is highly concentrated with four countries (China, India, Brazil, and the U.S.) accounting for 71 percent of total production. Pakistan and Australia are the next largest producers but their contribution to the market tends to adjust supplies on the margin rather than provide major directional influences. The world’s largest producers, China and India, account for about 45 percent of global cotton output. China and India are also the two largest users of cotton, though China’s industry for refining cotton and...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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