Following recent client requests, WPI provides the following overview of the cotton market, its basic structure and recent trends, and a short outlook for MY 2024/25. Cotton Production World cotton production is highly concentrated with four countries (China, India, Brazil, and the U.S.) accounting for 71 percent of total production. Pakistan and Australia are the next largest producers but their contribution to the market tends to adjust supplies on the margin rather than provide major directional influences. The world’s largest producers, China and India, account for about 45 percent of global cotton output. China and India are also the two largest users of cotton, though China’s industry for refining cotton and...
There are plenty of major headlines moving across the markets today, but the reaction beneath them remains cautious. Crude oil is holding steady despite reports of progress involving the Strait of Hormuz, corn and soybeans remain tied to changing weather forecasts, and wheat continues to weigh...
Key Takeaways: Sugarcane is the world’s largest crop by total production volume, surpassing major commodities such as corn, wheat, and soybeans, and supplies roughly 80 percent of global sugar production. Sugarcane’s perennial growth cycle allows farmers to harvest multiple crops f...
What You Need to Know Today: U.S. Treasury Secretary Bessent said the U.S. and Iran could “today or tomorrow” reach a deal to reopen the Strait of Hormuz. Despite the Secretary’s claims, an attack on a vessel off the Omani coast suggests plenty of risk remains in forming a lo...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.