World Perspectives

Cruel, Disastrous, Partisan Farm Bill

Traditionally, farm bills have been the paragon of congressional bipartisan comity. However, that has seemingly come to an end. The 2014 Farm Bill took two years to pass, largely due to the dairy and Supplemental Nutrition Assistance Program (SNAP) provisions in the bill. As previously noted (see Ag Perspectives, 12 April), those same two issues are front and center again, and the farm bill is a partisan issue. Yesterday House Agriculture Committee Chairman Michael Conaway (R-Texas) unveiled his draft of the 2018 Farm Bill. This followed a Monday letter from House Minority Leader Nancy Pelosi (D-California) to all Democrats (also noted in yesterday’s report) urging them to “oppose the farm bill.” The letter specifically s...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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