World Perspectives

Diversity; Trade Policy Curiosities

Whatever was discussed between Japanese Prime Minister Abe and U.S. President Obama a few days ago becomes more curious by the day. Diversity Marketing Playing to your strengths is usually a good strategy, and that has certainly been Europe's approach. Marketing based on creating a monopoly around its long history with food via geographic indicators is an example. In the latest play, member state agriculture ministers agreed that Europe's small farms were not an inefficiency, but rather a strength under the label of diversity. Of course, it is appropriate that the country with the smallest farms, Greece, currently holds the EU presidency and led the call for declaring diversity an asset worth preserving and marketing. However, mountains a...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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