World Perspectives
feed-grains biofuel energy

HFCS Trends: Red Bull a Bear for Corn Sweetener

Energy drinks were a $350 million market in 2000 and reached about $9 billion in 2013, a 2,471 percent growth. Red Bull is the category's market leader.Back in the early 2000s before the biofuels mandate and food versus fuel, one of the top commodity conflict issues was high fructose corn sweetener (HFCS) versus sugar. NAFTA had been negotiated and was on its way to full implementation in 2008. That would create a common market between Mexico and the U.S. for sugar with the potential to depress sugar prices, a fear that came true last year and is resulting in an anti-dumping case against Mexican sugar this year. The sugar industry claimed that corn sweetener shipped to Mexico displaced sugar there, which in turn was ultimately shipped to th...

Related Articles

Transportation and Export Report - 13 February 2026

U.S. grain transportation markets are slowly recovering from the shocks of bitter cold weather and low water levels on the Mississippi River System and from the surge in export demand. The latter is also causing strong rallies in ocean freight markets, particularly in the Atlantic basin. With g...

feed-grains soy-oilseeds wheat

Market Commentary: China Headlines and Technical Buying Lift CBOT

Key Market Developments Markets head into Friday’s CPI report expecting a 0.3 percent month-over-month increase in both headline and core inflation, keeping year-over-year readings near +2.5 percent. That matters — but perhaps not as much as it would have a few weeks ago. This week&...

Sovereignty and Competitiveness; USMCA Battle

Sovereignty and Competitiveness So-called food sovereignty has animated European politics for decades. Now there is AI sovereignty because English is annoying or a national security risk. Taxes, regulations, and fines are thrown at dominant foreign companies to the point that Bloomberg says som...

Transportation and Export Report - 13 February 2026

U.S. grain transportation markets are slowly recovering from the shocks of bitter cold weather and low water levels on the Mississippi River System and from the surge in export demand. The latter is also causing strong rallies in ocean freight markets, particularly in the Atlantic basin. With g...

feed-grains soy-oilseeds wheat

Market Commentary: China Headlines and Technical Buying Lift CBOT

Key Market Developments Markets head into Friday’s CPI report expecting a 0.3 percent month-over-month increase in both headline and core inflation, keeping year-over-year readings near +2.5 percent. That matters — but perhaps not as much as it would have a few weeks ago. This week&...

Sovereignty and Competitiveness; USMCA Battle

Sovereignty and Competitiveness So-called food sovereignty has animated European politics for decades. Now there is AI sovereignty because English is annoying or a national security risk. Taxes, regulations, and fines are thrown at dominant foreign companies to the point that Bloomberg says som...

livestock

Livestock Round Up: Cattle Margins and Distribution

The recent February World Agricultural Supply and Demand Estimates (WASDE) report forecast beef production to increase in 2026 due to greater slaughter of steers and heifers, increased cow slaughter, and heavier dressed weights, all of which will provide some relief to the beef market. Also, th...

Image
From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

Search World Perspectives

Sign In to World Perspectives

Don’t have an account yet? Sign Up