World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Futures price action during the day session more or less continued the overnight pattern with wheat closing a few pennies higher, corn down less than 2 cents and soybean losses deepening to around 9 cents. Clearly, the sharply weaker U.S. dollar did not impress corn and soybean traders. General Comments There was a great deal of macro stuff going on today, but how much of it was actually reflected in the day’s grain and soy futures price action is open to question. China propped up the yuan versus the U.S. dollar, and an index tracking the U.S. service sector dropped sharply in December. A declining service sector along with other less-than-positive signals from the U.S. economy are taken as signs that the Fed may not raise its interest r...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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