Musik für die US-Landwirtschaft Russian aggression in eastern Europe has turned EU policy on its head and the latest evidence is German Finance Minister Christian Lindner’s suggestion over the weekend that Brussels and Washington should reinitiate negotiations over the Transatlantic Trade and Investment Partnership (TTIP). This is music to U.S. farmers (Musik für die US-Landwirtschaft) but there are many hurdles to his suggestion, not the least that his Free Democratic Party (FDP) is the smallest component of a tripartite leadership in Germany. The FDP is uniquely pro free trade while many other parts of Europe are embracing increased protectionism (sovereignty) in the wake of the attack on Ukraine. The Greens and many othe...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.