World Perspectives
livestock

Pork Decline

Europe has been a major producer, consumer, and exporter of pork but that is changing. Seven out of the top ten per capita consuming countries in the world were in Europe. Pork production peaked in 2021 and has fallen around 8 percent since then, in part due to ASF but it has also fallen out of favor. Increased pork exports initially replaced declining domestic demand but now that has fallen. The industry is not coming back. ASF has contributed to the decline, but its root cause is varied. There has also been downward pressure from an aging, declining population, concerns about health and the environment, plus increased regulatory burdens.   ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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