World Perspectives

Russia-Ukraine War Commodity Perspective

According to reports from Ukraine’s Ministry of Defense intelligence operations, Russia has been purposefully bombing and/or commandeering agricultural machinery in the Ukraine, at least through last week. The latest was in the Sumska Oblast in north central Ukraine where a warehouse full of equipment was destroyed. Other areas hit include neighboring Chernivetska, the Kyivska Oblast surrounding Kyiv, and Kahrkivska where Kahrkiv is located. Zaporizka (southeast) and Khersonska (south central where the ports are located) have also been targeted.  Data compiled by USDA FAS, reported from the State Statistics Service of Ukraine, the five-year 2016-2020 average production of wheat and corn for each region is in the table below, wit...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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