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Say Cheese!

Ilena Peng from Bloomberg has written about the expansion of U.S. cheese exports. Former French President Charles de Gaulle once noted that his country has hundreds of different cheeses and the U.S. had hundreds of different religions. But the U.S. has since become a major producer of many different types of cheese, has won numerous awards for their quality, and is now second to Europe in supplying the rest of the world with cheese. Global cheese demand is growing at nearly 6 percent CAGR and the U.S. is riding that wave.  Ms. Peng notes that American processors are building new plants across the country. U.S. cheese exports have increased each month over the past ten months despite a rising dollar. U.S. cheese exports increased 15 pe...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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