World Perspectives

Snack Attack

The recent report from Mintel indicates notable changes in the snacking habits of Americans from just a year ago. The big driver of the modern snack renaissance is the millennial generation (age 18-38).According to the recent Mintel report entitled Snacking Motivations and Attitudes US 2015, 94 percent of Americans snack at least once a day. Moreover, 50 percent of adults do it two-three times daily. The big news from this, however, is the contrast with a previous report from the same firm released just a year ago, Snacking Occasions 2014, which contained a survey indicating only 64 percent of consumers said they often snack between meals. Other top-line findings: 33 percent are now snacking on "healthier foods" than last year. 62 perce...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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