In the classic position of a wheat exporting nation, consumers that have traditionally consumed rice as a food grain ultimately become wheat consumers. This is true, but it can also be said that traditional wheat consumers eat more rice when given access to it. Southeast Asian countries like Indonesia and the Philippines are good examples of traditional rice consumers that now eat more wheat. However, Egypt is a traditional wheat consumer that has been increasing its rice consumption. Bangladesh is consuming more wheat, but the growth has been from a small base whereas it remains a very large rice consumer. Algeria has been importing more wheat, but its rice demand is growing faster. Even though the world consumes 50 percent more whe...
What You Need to Know Today: The Brazilian real surged to start the week after a surprise election result in which right-wing Flavio Bolsonaro won the first round of the election. The swing in the U.S. dollar/Brazilian real (USD/BRL) exchange rate caused soybeans to jump sharply higher in earl...
Key Takeaways: Harvest pressure is fundamentally a timing issue: supply arrives much faster than demand can adjust, creating temporary weakness that can occur across crops and regions. The intensity of that pressure depends less on crop size alone than on how quickly grain moves into the syste...
Developer's Note 24 August 2026: WPI recently completed an exercise that updated the codebase for this app and solved some of the discrepancies between our five-year average calculation and USDA's. There are a few lingering cases where early (late) starts (finishes) to the crop cycle resu...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.