In the classic position of a wheat exporting nation, consumers that have traditionally consumed rice as a food grain ultimately become wheat consumers. This is true, but it can also be said that traditional wheat consumers eat more rice when given access to it. Southeast Asian countries like Indonesia and the Philippines are good examples of traditional rice consumers that now eat more wheat. However, Egypt is a traditional wheat consumer that has been increasing its rice consumption. Bangladesh is consuming more wheat, but the growth has been from a small base whereas it remains a very large rice consumer. Algeria has been importing more wheat, but its rice demand is growing faster. Even though the world consumes 50 percent more whe...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.