World Perspectives

De-Risking and Food

The Biden Administration went through a rapid succession of descriptors for its trade policy toward China before settling on de-risking. It initially called for decoupling but switched to re-shoring. This upset allies and so next it tried friend-shoring. It has stuck with de-risking for a while now and it has influenced trade flows. Imports from China have declined, with substitution particularly from Vietnam and Taiwan. Some argue that China’s exports to Mexico, Vietnam and other countries have surged and that U.S. imports continue from China but in an indirect form.  What is striking is how U.S. imports from some of the same trading partners have changed over the period. Keeping in mind that U.S. food imports from many of thes...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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