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livestock

Livestock Roundup

BSE Update The Commodity Futures Trading Commission (CFTC) is asking USDA for information about the timeline of the discovery and announcement of the latest case of BSE. On 24 April USDA sent an e-mail at 1:45 p.m. announcing a news conference for 2:15 p.m. on a yet-to-be-announced topic. The announcement made at the conference was to be embargoed until 3:00 p.m.; the news was on the wires well before 3:00 p.m. Moreover, at about mid-day rumors had circulated in the market prior to the announcement, forcing cattle down the limit. By 12:45 p.m., USDA was receiving inquiries about the discovery of BSE, forcing it to move up its announcement from the originally scheduled release date. CFTC wants to get a better handle on how the news leak...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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