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feed-grains soy-oilseeds wheat

Market Commentary

General Comments Markets started very tentative again yesterday afternoon following another day of sharp losses in the soy complex. The selling dried up quickly, and markets very gradually gained some strength. This week's rains across the Corn Belt were widely scattered, with something less than 20 percent of the entire Corn Belt getting anything. There were a few locations that did receive a good amount of rain, but they were very localized. Today's extended forecasts seemed to shift towards the European model that has been warmer and drier the entire summer. Corn and soybean crop ratings should decline again in Monday afternoon's Crop Progress report. There were some reports of increased commercial buying activity in the markets today...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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